Make your digital twin ready for 2035
imec is a world-leading R&D and innovation hub in nanoelectronics and digital technologies. To explain in layman's terms what they do, we developed a mobile game.
At the start of the company tour, players are invited to take a selfie. It is then transformed in a scrambled version of their digital twin. The challenge is to find QR codes that contain little bits of data to feed the digital twin and make it ready for 2035.
Over two thirds of visitors at the open company days embarked on the searching expedition.